Top tips in writing effective Google AdWords selected ads that convert

We all get confused when it comes to something new, but in return it also can be exciting in this In this article I will discuss a few tips on creating effective Google AdWords Select ads.

Tip 1. Targeting the right audience, (use a sniper rifle not a shotgun, its cheaper)

Target the right audience by selecting the language and location that you want to target, this can be broken down into cities. For example, I exclude all countries but South Africa I can even go so far as excluding specific sites that cater for the younger generation if needs be.

Tip 2. Test Multiple Ads Simultaneously AB testing or multi variant testing, it works!!

Always test 2 (or more) ads simultaneously spread you eggs to a number of different baskets. Find out which ad produces the higher click through ratio. Then replace the weaker performing ad with a new one, you need to do this for at least 2 weeks before changing to a different ad.

Continue this process in your never-ending quest to get the highest click through ratio possible.

Tip 3. Track the return-on-investment (ROI) of each ad

Google tracks the click through ratio (CTR) of each ad. But it doesn't track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

Tip 4. Include targeted keywords in every ad

Targeted keywords draw attention, and is better received by Google, in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad drawing the viewer.

People don’t read online they scan for what they want, they look for the keywords that interest them, keywords highlighted in bold certainly help to catch the user's attention.

Tip 5. Sell the benefits of your product or service

Spell out one or more major benefit in your ad. For example, save money, expert advice etc.. this adds more substance to your ad, and can also reduce the unwanted searchers.

Tip 6.Include descriptive words in your ad

Start your headline with a descriptive word that attracts the views attention, try and be unique this will make you stand out from the other ads.

Tip 7. Emotion invokes our senses

Use power words or call-to-action words that provoke enthusiasm and emotion that will elicit a response.
Some examples: free, cheap, sale, special offer, time limited offer, buy now – Save up to 50%, Download for free.

Tip 8. Sell yourself, what makes you different

What makes your product or service better, or different, from the competition? Spell them out in your ad.

Tip 9.Link your ads to internal pages

If an ad is for a specific product or service, create a landing page for the ad if someone is looking for car insurance make sure they land on the car insurance page and not on the home page, this will increase the conversion rate of the site.